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Client Questionnaire

Let’s get this right from the start

This quick form helps us hit the ground running and design with clarity.It should take around 10 minutes to complete.

We’ve kept it light with mostly multiple choice and tick-box questions—feel free to add context where it matters.

Once submitted, your designer will review and book a call to map the creative direction together.

Your First and Last name

Your company/brand name

Your role in the project:

Your role in the project:

Who will be the main decision maker(s)?

Please provide their email IDs

Project Overview

Section 1

What's the scope of this project?

What's the scope of this project?
A
B
C
D
E

What are the main business goals for the project?

Tick all that apply
What are the main business goals for the project?
A
B
C
D
E
F

What timelines are you looking at?

What timelines are you looking at?
A
B
C

Target Users

Section 2

Who is your core target audience?

Who is your core target audience?
A
B
C

Do you have a detailed understanding of your user personas?

Do you have a detailed understanding of your user personas?
A
B
C

What do users primarily come to your site to do?

What do users primarily come to your site to do?
A
B
C
D

Are there any known pain points in the current user experience?

Platform & Design

Section 3

Do you have an existing brand manual or design system?

Do you have an existing brand manual or design system?
A
B

Please upload your brand manual.

Do you have a rough content flow or brief ready?

Do you have a rough content flow or brief ready?
A
B
C

Please upload your brief.

Do you have an image bank & copy ready?

Do you have an image bank & copy ready?
A
B
C

Please upload your sheet(s) with required content.

Are there any brands or websites you love / dislike? What do you love / dislike?

Please provide links to the sites

Any features or flows you'd love to include?

Tick all that apply.
Any features or flows you'd love to include?

Any specific requests for mobile layout/UX?

Please provide specific details.

Who are your main competitors?

Please provide their URLs

Tech & SEO

Section 4

Do you have a preferred tech stack?

For example: reviews, referrals, accessibility, email/SMS, subscription, cookies, etc.

Please provide names of apps used.

Has any SEO work already been done?

Has any SEO work already been done?
A
B

Do you need help entering content/products into Shopify?

Do you need help entering content/products into Shopify?
A
B
C

What are your top priorities for this project?

Choose upto 3
What are your top priorities for this project?
A
B
C
D
E
F
G

That’s it – thanks for sharing!

Thanks for sharing all these details — it really helps us start off on the same page.

We’ll go through your responses together in our kickoff call and align on the creative direction from there.